Retail

Retail trades margin for volume and for the credibility that comes from being stocked. It is also the channel where operational failure is most expensive, because the cost of a missed window is not a lost sale, it is a lost account.

The work is vendor compliance, forecasting against buyer commitments, chargeback prevention, packaging and labelling standards, and the reporting cadence a buyer expects before they ask for it. Brands arriving from direct channels usually underestimate all five.