House of the next generation of exceptional brands.
SVW stands at the forefront of Portugal’s fast-growing private investment landscape, with a focus on building, managing, investing in, and scaling exceptional consumer brands.
- Formed
- 2020. Ponta Delgada, Portugal.
- Ownership
- Independently owned.
- Distribution
- 34 countries, including all 27 European Union member states.
- Media
- Seven figures in annual media spend managed across Amazon, Meta, Google, Walmart and TikTok Shop.
- Customers
- Over 5,000 five-star reviews across group brands.
- Talent
- Under 1% of applicants join.
SVW was formed in 2020 around a team with over a decade of experience building and operating consumer brands.
The group builds, owns and operates brands across retail, fashion, technology, consumables, beverages and supplements, in 34 countries. It is independently owned, holds its brands without a fixed horizon, and invests alongside a small number of founders each year.
The firm is based in Ponta Delgada, Portugal.
Most brands do not fail because the product is wrong. They fail because the systems behind it are.
Marketplace
Marketplace is where most consumer brands make their first money and lose their first margin.
Retail
Retail trades margin for volume and for the credibility that comes from being stocked.
Direct to consumer
The only channel where the brand owns the relationship, the data and the margin.
Artificial intelligence
Most applications of AI in e-commerce are either theatre or quiet leverage.
[placeholder: no non-draft articles yet]
[placeholder: Mandates section copy not supplied]