House of the next generation of exceptional brands.
SVW allocates capital into consumer brands, builds the systems that scale them, and holds them for the long term.
The firm
SVW was formed in 2020 to build and operate consumer brands. The firm allocates its own capital, develops the operating systems that take a brand across marketplace, retail and direct channels, and holds what it builds without a fixed horizon.
The group operates mainly across retail, fashion, technology and consumables, selling in 34 countries including every European Union member state.
SVW is independently owned and based in Ponta Delgada, Portugal.
Partners & Ecosystem
Capabilities
Taking consumer brands to market, and growing them in every channel.
Marketplace
Amazon, Walmart and TikTok Shop, each run as one system: catalogue, content, advertising, inventory and pricing.
Retail
Retailers, wholesalers and distributors across North America, Europe and Asia, from first order to sell-through.
Direct to consumer
Owned storefronts, where the brand keeps the margin, the data and the customer relationship.
Artificial intelligence
Applied where its output can be checked, to raise throughput and accuracy across the operation.
Media buying
Paid media across Amazon, Walmart, TikTok, Meta and Google, bought against contribution rather than reported return.
Content and media
Photography, video, copy and social, produced to the specification each channel rewards.
Sourcing and fulfilment
Supplier qualification, quality control, freight, customs and the placement of stock across markets.
Compliance
Product, tax, packaging and platform obligations in every market the group sells into.
A brand is a promise you keep at scale, built to outlast the people who made it.
João Medeiros, Founder and Chief Executive
