Capabilities

SVW operates across three routes to market, supported by the functions that make them work. Each has different economics, a different operating rhythm, and a different way of going wrong.

Routes to market

Marketplace

Marketplace is where most consumer brands make their first money and lose their first margin.

Retail

Retail trades margin for volume and for the credibility that comes from being stocked.

Direct to consumer

The only channel where the brand owns the relationship, the data and the margin.

Operating functions

Sourcing and fulfilment

Everything upstream of the sale, and everything that happens after it.

Compliance

Selling across 34 countries means carrying 34 sets of obligations.

Content and media

Content production for brand and marketplace, social media management, creator and influencer sourcing, and the talent pipeline behind both.

Artificial intelligence

Most applications of AI in e-commerce are either theatre or quiet leverage.