House of the next generation of exceptional brands.
SVW allocates capital into consumer brands, builds the systems that scale them, and holds them for the long term.
SVW was formed in 2020 to build and operate consumer brands. The firm allocates its own capital, develops the operating systems that take a brand across marketplace, retail and direct channels, and holds what it builds without a fixed horizon.
The group operates mainly across retail, fashion, technology and consumables, selling in 34 countries including every European Union member state, with more than five thousand five-star customer reviews and managing a multi-million yearly media budget.
SVW is independently owned and based in Ponta Delgada, Portugal.
Marketplace
Operation of brand catalogues on Amazon, Walmart and TikTok Shop across 34 countries, covering listing architecture, advertising, inventory and pricing.
Retail
Placement and management of brands with retail partners, covering vendor compliance, forecasting, packaging standards and account reporting.
Direct to consumer
Operation of owned channels, covering acquisition cost, contribution margin, retention and first-party data.
Artificial intelligence
Application of AI across e-commerce operations to increase productivity, reduce cost and raise output, from content production through to demand and margin analysis.
Media buying
Planning and execution of paid media across marketplace, social and search, covering budget allocation, campaign structure, creative testing and measurement.
Content and media
Content production for brand and marketplace, social media management, and creator and influencer sourcing.
Sourcing and fulfilment
Supplier qualification, quality control, cost engineering, freight, customs and warehousing across the group’s supply chain.
Compliance
VAT registration and filing, importer of record, extended producer responsibility, labelling, customs classification and trademark protection across 34 markets.
A brand is a promise you keep at scale, built to outlast the people who made it. Quality is the promise, systems are how you keep it, and people are the reason you do it.
João Medeiros, Founder and Chief ExecutiveSVW operates its own brands across marketplace, retail and direct channels. A limited number of external brands are managed alongside them each year.