House of the next generation of exceptional brands.

SVW stands at the forefront of Portugal’s fast-growing private investment landscape, with a focus on building, managing, investing in, and scaling exceptional consumer brands.

The firm

SVW was formed in 2020 around a team with over a decade of experience building and operating consumer brands.

The group builds, owns and operates brands across retail, fashion, technology, consumables, beverages and supplements. Its brands sell in 34 countries, including every European Union member state, through marketplace, retail and direct channels, and have earned more than five thousand five-star customer reviews.

SVW is independently owned. It holds its brands without a fixed horizon and invests alongside a small number of founders each year. Seven figures in media investment are managed annually across the group.

The firm is based in Ponta Delgada, Portugal.

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Publications

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Most brands do not fail because the product is wrong. They fail because the systems behind it are.

João Medeiros, Founder and Chief Executive
Mandates

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